COPPPA coming to YouTube


Creative Commons

Kenneth Montano, Writer

YouTube released a video and document on their YouTube Creators channel talking about Children’s Online Privacy Protection Rule, also known as COPPA on Nov. 12. The enforcement of this policy will make YouTubers, no matter what country they live in, add a label that says if their video is meant for kids under 13.This rule will change YouTube in January 2020. In the statement YouTube said “ we are making these changes according to an agreement with  the US Federal Trade Commission.” This has creators on the platform extremely worried about the future of YouTube.


One of the requirements for a video to be considered for kids that have people upset is “whether the video includes characters, celebrities, or toys that appeal to children, including animated characters or cartoon figures.”


This hurts video game based channels  because characters like Mario, Link, Kirby and Pikachu may be considered for kids, but their video structure is not. They could talk about adult themes in the video but since the characters are known by children their video is marked for them. This could cause them to be fined.


This wouldn’t be a problem because in the video they said, “You know your videos and audience best, so we’ve launched a new ‘Audience’ setting that lets you tell us if your videos are made for kids are not.” at 0:59.


Sadly, they contradict themselves later in the same statement video, “We may set your audience for you” at 1:22.


This means that if your video is deemed for kids on YouTube you can be fined despite you originally setting the video for people above 13. This isn’t the only problem with labeling videos for kids.


“Some features like comments will no longer be available” the video talked about at 4:39 it went on to say. 


“These videos won’t show show personalized ads,”  at 4:42.


“Some creators may see a decrease in revenue,” at 4:46.


Lastly, if you mark your entire channel for kids “Your channel won’t have stories, the community tab or the notification bell, and your viewers won’t be able to ‘save to watch later’ or ‘Save to playlist’” it said at 5:16.


So even if a creator wanted to set their video for kids it discourages them because it makes them revenue and their community they built. Its putting creators in a tough spot; it’s either you get fined for YouTube saying your video is for kids or you lose a ton of beloved features. Sadly, video games YouTubers are not the only ones getting hit by these changes.


A content maker called Dollightfl makes videos were she personalized dolls. This would fall under one of the guidelines of the act “whether the video includes characters, celebrities, or toys that appeal to children, “ but her dolls can be very lewd , and are not always made for children’s eyes. This puts her in a tight spot because she will have to reform to the changes, but lose her creative freedom or be fined for sticking to her original vision.


Overall, this change will change the way content creators will make videos drastically, for better or for worse.