TikTok on the Clock

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TikTok on the Clock

Alli Exley, writer

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For those who have been living under a rock, TikTok is a social media platform for amateur videographers. The platform launched in 2016 as a lip-syncing app known as Musical.ly before being acquired by ByteDance. Since Vine’s discontinuation in 2017 and Musical.ly’s consolidation with TikTok in 2017, TikTok has taken the world by storm as a sort of unique, hybrid lovechild between Vine and YouTube.

“I don’t have the app but TikToks get spread pretty far. The types of TikToks I usually see on my Instagram feed and the compilations on YouTube are kind of like Vine material. It’s like a throwback,” sophomore Landon Barron said. 

In TikTok’s first year on the app store, it gained 100 million users and that number has since increased to 500 million active users today. It has become infamous in its few years for its addition to Cringe Culture.

“TikTok is a large platform. Vine didn’t have much of a specific audience it gravitated towards, but with TikTok, there’s a certain breed of people who make them,” Barron said. “Some are really angsty children who hate their parents and have too much internet influence, and some are creepy 40 year olds with nothing else to do.”

Collaboration is a major incentive with the app; you can do a “duet” with someone by replying to their video, which creates a split-screen video, feeding into an endless chain of reactions. 

“There’s some well thought out, actually funny ones but there’s also ones of creepy 30 year olds doing collaborations with 12 year old girls and it just freaks me out,” Barron said.

Many people film and upload 15-60-second videos on this app. Their goal is to get on others’ For You page and become viral.

“TikTokers keep up to date with trends. It’s relevant humor,” senior Alexis Ward said. “I love @Rileyhubatka she does the point of view videos so well.”